Find out how E-liquide started its business with our e-commerce solution

E-liquide

E-liquide has been offering a whole catalogue of electronic cigarettes and other vaping accessories on its website since 2009.

E-commerce

Customer since 2009

In 2009, Chrystel Mary, Chairman of E-Liquide, decided to launch an e-commerce site in the electronic cigarette market, selling vaping products.

E-liquide began its adventure with the Oxatis online sales platform.

There were a number of objectives to be achieved in setting up this online shop:

Maximise revenue and ensure sustainable growth for the company.
Offer unique products, exceptional customer service or a differentiated value proposition to stand out in the market.
Create a user-friendly, easy-to-use and secure website, enabling customers to quickly find what they are looking for and place orders with confidence.
Implement attractive loyalty programmes, responsive and personalised customer service, and targeted promotions to encourage customers to return and attract new shoppers.

Our e-commerce solution was immediately convincing, thanks to a comprehensive and optimal offering tailored to E-Liquide’s needs:

Tailor-made graphic design, thanks to our graphics studio, for a professional, reassuring look and smooth browsing.
A mobile version of the site, to meet the requirements of search engines and customer habits.
A dedicated team to create and manage the site’s natural referencing strategy.
Adaptability of the solution, with the development of a specific ordering process.
Project management services provided by Oxatis experts, with regular monitoring of the project on a daily basis and at each milestone in the growth of the online shop.

E-liquide’s figures speak for themselves:

10% conversion rate: this means that a significant number of visitors to the site make a purchase, demonstrating the effectiveness of the design, user experience and sales strategies.
Customer loyalty: almost one in two customers places at least 2 orders per month on the site, indicating strong customer loyalty and ongoing commitment to the brand.
30% conversion rate for abandoned shopping basket campaigns: This statistic shows the effectiveness of efforts to recover lost sales, helping to increase the company’s overall turnover.
Mobile sales represent ¼ of the site’s total sales. This high proportion of sales coming from mobile devices confirms the importance of having an optimised mobile version of the site and a strategy tailored to the behaviour of mobile users.

“With over 400 orders a day, our site is the market leader!”

Christel Mary

President