Bordet - Travail du bois : Niche products that have found their place in the e-commerce world

Bordet

Presentation

Founded by Georges Bordet in the 1960s, the Bordet company was born of the tenacity of a craftsman with a passion for woodworking. To help him with the roughing out of sculpture, he invented a revolutionary machine: the vibrating tool-holder!

www.bordet.fr

E-commerce

Customer since 2008

The customer

The invention of the vibrating tool-holder was the beginning of a wonderful story for Bordet, later passed on to his son Raymond, and then sold to Florent Staes, just as passionate as his predecessors.

Over the years, Bordet has retained its know-how as a manufacturer, while at the same time developing its trading activities in specific, high-quality equipment.
The company’s managers have also succeeded in ensuring that it continues to meet the buying habits of its customers: mainly private individuals who all share a passion for wood, but also a few professionals looking for cutting-edge hand tools.

Let’s find out how Bordet managed to take the right direction for its online sales site, thanks to the decisions of its manager and the Oxatis platform.

The challenge

Bordet’s history with Oxatis

When Florent Staes acquired Bordet, his e-commerce site was using Power Boutique, acquired at the same time by Oxatis. The platform was aging and reaching the end of its useful life. He naturally studied the various options available to him, and Oxatis proved to be the best solution for the needs of Bordet’s online sales site.
Florent therefore decided to migrate his site to the Oxatis platform, which also enabled him to keep his usual contacts with whom he had already established a relationship of trust

A new way of working with Shippingbo

When Florent decided to manage his logistics with Shippingbo software, he discovered a new way of handling customer orders and managing inventory. A major advantage: the application is integrated with the Oxatis solution, enabling real-time feedback of stock and order information.
But that’s where the automation stops, and Florent feels that the Oxatis platform could go further in automating invoicing and order tracking tasks. The idea of a specific development is therefore being discussed with his contacts.
At the same time, it must be borne in mind that the positioning of the Bordet site must always be improved in search engine results, especially Google.

The migration to Oxatis was very smooth and I got to grips with the platform in just a few days. It really helped me to have a dedicated contact person, again a big thank you to Cécile for her actions!

Florent STAES

Director

The solution

Shippingbo’s native integration with Oxatis was a major asset for this project, as the two software packages were already connected, and Oxatis automatically received the logistical information required for the automation sought by Bordet.
The Oxatis teams therefore successfully completed this specific technical development project. Upon receipt of order status information from Shippingbo, the Oxatis platform must automatically implement the following actions:

Initiate customer invoicing with automatic status modification, and send the invoice by e-mail to the customer.
Follow-up on invoicing status.

At the same time, the SEO and SEA traffic management service provided by Oxatis, then LUNDI MATIN when Oxatis was acquired, has continued, taking care to retain Florent’s usual contacts, who have a perfect grasp of the challenges facing his e-commerce site and remain alert to changes in search engine algorithms.

The results

Since the implementation of these specific functionalities, the team responsible for monitoring sales on the website has been freed from a large number of time-consuming tasks with little added value.

Between saving time and increasing skills, Bordet’s online sales have doubled while keeping the same number of employees, thanks to the automation of invoicing tasks.

In addition, thanks to SEO and SEA services, the Bordet site has kept up with the times and gained in search engine rankings.

And let’s not forget the quality of the relationship established with Florent. A customer for many years, he has seen many changes and transfers from the Power Boutique company to the LUNDI MATIN Group, but he has remained loyal to his contacts, who have remained the same and with whom trust has long since been established.

Learn more about our e-commerce solution

I particularly appreciate that Oxatis is in Saas mode for the day-to-day management of my e-commerce site. The Back-Office is pleasant and managing my catalog is easy!