Unified catalog and stock management
Connect your LM Retail cash register software and your online business
The importance of the online presence
An online shop is an additional showcase for the retailer. An e-commerce platform can therefore be perfectly complementary to a physical shop. It improves your visibility and highlights your added value. You can not only sell more online, but also attract new physical customers. Online sales can also take over from physical sales at any time.
To sell online, you have 2 complementary possibilities create your own e-commerce site and sell via marketplaces.
Create your e-commerce site
How to create your e-commerce site?
To develop your business, you can choose to complement your physical shops by creating an e-commerce site. This will allow you to make yourself known to people who are not directly in your catchment area and therefore to reach new customers.
However, an e-commerce site requires some investment:
Financial investment for the creation of the site
This cost is very moderate compared to the gains in turnover that it can bring. You can choose different CMS (Content Management System) to develop your site, but we recommend the Oxatis solution, developed by the LUNDI MATIN Group to optimize data exchanges between physical and digital commerce.
Marketing investments to make your site known
You can use social networks such as Facebook, Linkedin, Instagram… or work on your referencing on Google. If you wish, our digital agency experts can assist you.
Human investment
For the creation of the catalog and the management of orders.
Why connect your e-commerce site to your cash register software?
The point of human investment and the time needed to manage the e-commerce site is essential. Indeed, the more references you have, the more time it takes to copy from your cash register software to your e-commerce site, which can be tedious and error-prone.
This is why it is essential to connect your checkout software to your e-commerce site in order to synchronize the essential information:
- The transfer of catalog data from your LM Retail software to your e-commerce site to avoid copying information.
- The transfer of the online orders to your cash register software to allow you to manage your orders from your LM Retail back-office.
- The real time update of the stocks following the sales made in shop as well as online.
This is why LUNDI MATIN has developed connectors between the LM Retail cash register software and the main CMS on the market : Oxatis by LUNDI MATIN of course, but also Prestashop, Adobe e-commerce (ex Magento 2), Shopify, WooCommerce…
How to create your e-commerce site?
Sell on marketplaces
Why sell on marketplaces?
Marketplaces allow you to reach new customers with an extremely low investment.
Indeed, in this context, you do not need to develop an e-commerce site and you do not need to deploy a marketing communication.
The marketplace operator takes care of creating the site, optimizing the shopping tunnel and generating qualified traffic on the marketplace.
On your side, you can, in exchange for a commission on sales (and/or a subscription), put your products on sale on the marketplace.
Here again, the transfer of information between your LM Retail cash register software and the marketplaces on which you wish to sell all or part of your catalog is an essential point!
This is why LUNDI MATIN has developed connectors between the LM Retail software and the main marketplaces:
These allow :
- The transfer of the catalog data from your LM Retail software to the marketplaces
- The transfer of the online orders from the marketplaces to your cash register software to allow you to manage your orders from your LM Retail back-office
- The real time update of the stocks following the sales made in shop as well as online.
Connect to the marketplaces
Online sales, optimize your logistics
Our different modules allow you to fluidify, accelerate and automate certain repetitive operations such as the entry and processing of orders and shipments. The use of our modules will allow you to save time and improve your productivity.
To connect your LM Retail cash register software to the different logisticians and transporters, it is necessary to subscribe to the advanced back-office of the LM Retail solution.
The logistics
Transporters
LUNDI MATIN is already connected to a lot of logisticians and transporters, but if your partner is not present, don’t hesitate to contact us.
Our research and development team will study your project.